From Hobby to Dream
What began as a personal mission to revamp my own wardrobe quickly became something much bigger: a way to shake up the fashion world with clothing that's not only well made but also lasting. As I started making and documenting my pieces, I realised how much the fashion industry cuts corners when it comes to quality. The more I created, the more I wanted to prove that fashion can be bold, beautiful, and built to last - not just for a season, but for a lifetime.
Bold Prints for the Bold Spirited
I've always had a deep love for bold prints; patterns that pop and tell a story. And I can't help feel like there's something missing in a world of beige and black. Today, it seems like the trend is to fade into the crowd rather than stand out. It's far from the bold, expressive patterns and vibrant colours that defined previous generations. People often compliment my designs for their striking colours, which made me wonder: why are we leaving behind the very hues that lighten up a room and energise our surroundings?
Fabric First, Always
A huge part of my inspiration comes from the fabrics themselves. Most of the materials I work with are saved from off-cut bins, charity stores, or deadstock fabric shops. Working with what’s available challenges me to get creative. The fabric kind of tells me what it wants to be, and that’s what makes each design unique. Plus, it helps me stay true to my commitment to sustainability. By focusing on staple designs, I can make the same pieces in different fabrics over time, creating new looks while reducing waste and keeping things fresh.
Crafted with Care, Perfected Over Time
Every single piece I make is 100% handcrafted by me, no shortcuts here. From the very first sketch to the final stitch, I pour my heart into making sure each design is just right. I spend hours getting everything perfect because I believe clothing should be made with care, not rushed. Each piece is designed to be not just worn, but loved and lived in for years.
Quality Over Everything
In a world of fast fashion, I’m all about quality over quantity. I believe when clothes are made with real thought and care, they don’t just fade away after a few wears - they become your go-to pieces that last. So, I focus on creating designs that feel timeless, that stand up to the test of time, and that make you feel confident every time you wear them. It’s about more than just clothes; it’s about building a wardrobe that tells your story and keeps you looking great season after season.
